Training Program Promotional Video
The Challenge: A new training program was launching to support staff through a major organizational change initiative. While the content itself was robust, early feedback showed low awareness and a lack of enthusiasm. Leaders needed a way to build interest, communicate the value of the training, and drive uptake—without relying on text-heavy emails or dry announcements.
The Concept: I created a short, animated explainer video in Vyond to generate buzz around the training rollout. The video used storytelling, light humor, and brand-consistent visuals to quickly explain what the training was, why it mattered, and how to access it.
To keep things engaging, I introduced a “desk monster”—a quirky animated character representing common workplace frustrations and change fatigue. The monster served as a visual metaphor for the barriers the new training aimed to overcome, helping staff relate to the message in a fun, memorable way.
My Role: I led scriptwriting and core messaging to ensure content was clear, concise, and aligned with learning goals. I translated scripts into detailed storyboards and visual design plans, then developed and edited animations using Vyond to bring key concepts to life. I also directed voiceover production and synchronized audio with visuals to create a polished, engaging experience. Throughout the process, I partnered with stakeholders for review and feedback, incorporating revisions and managing final delivery of the completed asset.
Next steps:
Analyze viewership data and follow-through rates to assess impact.
Explore building a video series using the desk monster as a recurring character for future learning communications.
Key Features:
Engaging Narrative: Framed the training as a helpful, supportive tool rather than another task.
Animated Desk Monster: A playful character used to personify workplace challenges and keep viewers entertained.
Clear Call to Action: Ended with step-by-step instructions for accessing the training.
Brand Consistency: Custom visuals aligned with internal style guides.
Multi-Platform Ready: Delivered in formats for email, intranet, and LMS embedding.
Accessibility Features: Included open captions and clear narration for inclusive viewing.