Training Program Promotional Video

The Challenge

A new training program was launching to support staff through a major organizational change initiative. While the content itself was robust, early feedback showed low awareness and a lack of enthusiasm. Leaders needed a way to build interest, communicate the value of the training, and drive uptake—without relying on text-heavy emails or dry announcements.

The Concept

I created a short, animated explainer video in Vyond to generate buzz around the training rollout. The video used storytelling, light humor, and brand-consistent visuals to quickly explain what the training was, why it mattered, and how to access it.

To keep things engaging, I introduced a “desk monster”—a quirky animated character representing common workplace frustrations and change fatigue. The monster served as a visual metaphor for the barriers the new training aimed to overcome, helping staff relate to the message in a fun, memorable way.

My Role

• Scriptwriting and core messaging

• Storyboarding and visual design planning

• Vyond animation and editing

• Voiceover direction and audio syncing

• Stakeholder review and final delivery

Key Features

• Engaging Narrative: Framed the training as a helpful, supportive tool rather than another task.

• Animated Desk Monster: A playful character used to personify workplace challenges and keep viewers entertained.

• Clear Call to Action: Ended with step-by-step instructions for accessing the training.

• Brand Consistency: Custom visuals aligned with internal style guides.

• Multi-Platform Ready: Delivered in formats for email, intranet, and LMS embedding.

• Accessibility Features: Included open captions and clear narration for inclusive viewing.

Next Steps

• Analyze viewership data and follow-through rates to assess impact.

• Explore building a video series using the desk monster as a recurring character for future learning communications.